You can get your clothes online in Britain for as little as £2.30 per kilo, compared with around £20 in the US, according to a new study.
It comes after a similar survey found that American consumers were less keen on buying clothes online, according in part to fears about “the health of the internet”.
The UK’s most popular clothes retailer, Faber-Castell, reported a 30 per cent rise in sales in November compared with the same month last year.
The study, by UK consultancy firm IHS, also found that customers are paying an average of £3.30 for a pair of jeans, compared to £3 in the USA.
“Our findings indicate that consumers are still looking for affordable clothing online in the UK,” the firm’s chief executive, James Huddleston, said in a statement.
“We have to recognise that the internet is the backbone of the UK economy, so there is an economic cost for this.”
However, IHS warned that the survey did not offer a comprehensive look at the impact of the new regulations on consumers.
“While the online retailer survey has identified some significant barriers to online purchasing, it does not provide a complete picture of the impact,” the consultancy said.
“In the same period, the average UK consumer spent £18 per week shopping online.” “
The survey found consumers were still looking to shop at home, with 42 per cent of consumers opting to shop online. “
In the same period, the average UK consumer spent £18 per week shopping online.”
The survey found consumers were still looking to shop at home, with 42 per cent of consumers opting to shop online.
However, it found the number of people using mobile devices was down by 11 per cent from a year earlier.
The survey also found consumers felt the e-sales process had become a little more complicated.
“The e-shop experience in the past has not been that smooth,” said Michael Kettley, chief executive of the Faber Group, the firm behind the UK’s biggest online retailer.
“There’s a sense of a new reality with the ecommerce world.”
The new rules have prompted a backlash from shoppers.
“Faber-Sellers are a waste of money,” tweeted a member of the social media site Reddit.
“I’ll just walk out, and I’ll be on my way.”
“Fabers are soo much better than I expected,” wrote another user.
“It was better than the previous model, I can’t even imagine how I’ll shop online.”
Another user, in a tweet titled “Fabry-Seller’s are a scam”, said he had “doubled” his money and “went back to Walmart”.
“The new system is like a dream come true,” wrote a user named “Jules”.
“I just realised how much money I would have saved had I only paid for the items I wanted.
I feel so stupid.”